The Seventh Circuit recently reversed a district court’s dismissal of a course motion false advertising and marketing criticism, keeping that an ingredient list’s disclosure of factors other than parmesan cheese did not foreclose the probability of reasonable customers being deceived by a “100% Grated Parmesan Cheese” front label claim. Bell v. Publix Super Marketplaces, Nos. 19-2581 & 19-2741 (7th Cir. Dec 7, 2020).
Defendants, several cheese companies and important foods stores, market “100% Grated Parmesan Cheese” in shaker tubes. Plaintiffs alleged this assert was deceptive mainly because the products also have cellulose and potassium sorbate (to protect against